Description

• Develop annual brand strategies and plans to build and grow distinctive brands that consumers love through effective brand objectives rooted in a deep understanding of the brand strengths, market dynamics, consumer needs, effective demand creation strategies, and disruptive innovation.
• Grow brand awareness, household penetration, sales, market share, and profits by building strategies to capture consumers where they shop including Pure Play eCommerce, Omni Channel, DTC, and other retail channels.
• Respond to channel shifts by offering best-in-class consumer experience and product mix to drive revenue, gross margin, and five-star reviews.
• Leverage insights, trends, and data to identify risks and opportunities to drive business results.
• Lead the category by becoming the subject matter expert on evolving products, technology, and competitive landscape in the grooming, wellness, and waste management product categories.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
• Build expertise on relevant channels of distribution including Food, Drug, Mass, Club, Pet Specialty, and Ecomm with knowledge of key customer strategies and practices within each channel.
• Drive profitable short-term and long-term development, prioritization, and introduction of line extensions and product/product line innovation.
• Provide leadership to sharpen financial performance and competitive positioning of existing product lines through thoughtful, data-driven Brand strategy development, portfolio management, pricing, and channel strategies.
• Develop Marketing budget with sound business acumen and P&L stewardship and lead monthly tracking process.
• Work cross-functionally and develop strong working relationships with internal teams and external partners creating a collaborative environment that supports achievement of business goals.
• Work collaboratively with Trade Marketing and Sales team(s) to translate brand strategies to customer strategies that drive acceptance and share growth.
• Work collaboratively with internal R&D, Digicomm, and Creative teams to translate brand strategies into effective product innovation and consumer programming.
• Build brand team capabilities with thoughtful career paths and skill development.
• Other projects as directed by the Business Unit SVP.

• Bachelors degree required. MBA is a plus.
• Minimum 10 years of Brand Management experience with a top consumer packaged goods company.
• Strategic thinker with a successful track record of building brands that exceed financial goals and grow market share across retail channels including eCommerce. DTC experience is a plus.
• A track record of successful product launches in a growing business that increases topline and gross margins.
• Proven track record of transforming a strategy and vision into executable and measurable plans.
• Proven track record in campaign creation/execution, and storytelling success across mediums including digital, social, and retailer-specific platforms.
• Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under time constraints and within budget parameters. Highly analytical with strong business acumen and a successful record of product portfolio P&L management/ownership.
• Excellent communication skills including the ability to interface with all levels of the company and represent the company to major customers.
• Ability to make informed decisions quickly to keep performance on track.
• Intellectually curious and creative; a risk-taker, comfortable with calculated and well-planned business risks in a highly competitive environment.
• An individual who can work comfortably in a collaborative, informal atmosphere. Vetting of ideas and issues is a common practice within the companys culture.
• Strong leadership skills willing to guide, mentor, and supervise the training of direct reports in the achievement of brand/category objectives.
• Expert MS Office Suite (Outlook, Word, Excel, and PowerPoint), Nielsen or Cirana Data analysis.

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave